synopsis
CO₂nfessions is an AI-powered app designed to make sustainability approachable and rewarding. By enabling users to track their eco-regrets and eco-wins, the app provides tailored insights, realistic objectives, and real-world rewards like discounts or tax benefits for positive environmental behavior.
It bridges the gap between intention and real-world impact, fostering accountability and a sense of community while connecting users with businesses and local governments to drive collective progress toward a sustainable future.
the problem
Despite the growing concern for sustainability, many users face challenges in taking consistent, meaningful action due to complex data, a lack of personalization, and limited support for long-term behavior change. As a result, this lack of clarity often turns what could be a motivating and empowering process into one that feels frustrating and discouraging, leaving users uncertain about their next steps.
Given this context, there lies an opportunity to to turn knowledge into clear pathways that inspire and guide, making sustainable change feel within reach.
the solution
Enter Carbon Confessions, a user-friendly platform designed to help turn sustainability insights into tangible results, offering users personalized guidance and support on their eco-journey. The app leverages AI to provide personalized insights, track environmental decisions, and suggest achievable goals tailored to each user’s habits. By logging eco-regrets and eco-wins, users can reflect on their behaviors, set realistic milestones, and earn meaningful rewards—like discounts on utility bills or exclusive offers from eco-conscious businesses. It connects users, businesses, and governments, encouraging collaboration and providing incentives to drive collective impact.
CO₂nfessions aims to be more than just a tool. By making sustainability accessible, rewarding, and community-oriented, the app invites individuals to join a collaborative journey, taking small, meaningful steps toward owning their eco-impact.
research
The research was guided by the question: ‘What are the challenges people face in maintaining sustainable habits, and how can an app effectively support and motivate users to take consistent action?’ To answer this, I conducted secondary research. I analyzed scientific studies, reports, and articles related to sustainability behaviors, tracking tools, and community engagement.
Key findings from the research suggest that people struggle with financial constraints, a lack of information, and inconsistent tracking of their sustainability efforts. Tracking tools were found to increase motivation when they offer real-time feedback and personalized insights. Community engagement features also play a crucial role in reinforcing positive behaviors by fostering shared goals and mutual support.
existing user story
desired user story
wireframes
the product
onboarding, home and settings
eco board and logging eco choices
challenges, rewards, tracker and user profile
future features
the prototype
This interactive prototype showcases the app’s key features. Feel free to navigate through the screens to experience the user flow.
Note: This prototype is a work-in-progress, and certain features are for demonstration purposes only. For best results, view on desktop or tablet in full screen.